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Seeking new in changing situations, SF EXPO 2021, a premier surface finishing industry event in South China, is steadily forward.

Join hands with important organizations and media of the industry to overcome difficulties, build a procurement trading platform focusing on surface treatment technology, and promote the  industry development.


In 2020, due to the influence of COVID-19, the 13th Five-Year Plan ended in an imperfect way. Stepping into 2021, the 14th Five-Year Plan has made a magnificent start. Facing the epidemic, China's economy has recovered strongly, become the only major economy in the world to achieve positive economic growth. At the time of rapid economic recovery, China guides consumption upgrading, improves its own innovation ability, continues to promote high-level opening up, and accelerate the construction of a new development pattern with domestic circulation as the main body and domestic and international double circulation promoting each other.

As a premier surface finishing industry event in South China, The 14th Guangzhou (China) International Surface Finishing, Electroplating and Coating Exhibition (Hereinafter referred as SF EXPO 2021) return to Guangzhou, the core of Guangdong-Hong Kong-Macao Greater Bay Area. It will actively seize the new opportunities in the process of China's economic recovery and acceleration of opening-up and transformation under the dual circulation pattern.

SF EXPO 2021 is hosted by China Electroplating Association, China Surface Engineering Association Painting of Branch, Guangdong Coating Industry Association and Wise Exhibition (Guangdong) Co., Ltd., and co-organized by more than 50 surface finishing industry associations and end-user industry organizations at home and abroad. SF EXPO has been held in Guangzhou for 13 consecutive times and approved by the UFI (The Global Association of Exhibition Industry) in 2012. Over the years, adhering to the principles of high quality, internationalization and marketization, the SF EXPO keeps developing and innovating, and has become an authoritative event for exhibit and promotion of new products and technologies in the domestic surface finishing industry.



In terms of international promotion, SF EXPO has built long term cooperation with numbers of overseas industry associations and media organization such as Italian Association of Metal Finishing, Singapore Surface Engineering Association, Metal Finishers' Association of India,  Brazilian Surface Finishing Association, The Paint & Finishing News, MFN, IPCM, European Coatings, WOMag and so on, which maks SF EXPO with more international appeal.

Regards to national promotion, SF EXPO keeps long term cooperation with more than 100 industry organization and media including Fujian Surface Finishing Engineering Industry Association, Hunan Electroplating Industry Association, Sichuan Surface Finishing Engineering Industry Association, Chongqing Surface Finishing Engineering Association, Electroplating and Finishing, Materials Protection, Surface Technology, Modern Paint & Finishing, ZGDIANDU.COM.CN etc. SF EXPO goes deep into the end user group and attracts more than 20,000 professional visitors and purchasers to visit and exchange each year.


SF EXPO grasps the change of time, attracting enterprises’ enthusiastically participation.

SF EXPO 2021 has attracted much attention, nearly 300 companies like Wuyuan Technoloy, Ching Feng Precision Chemicals, Zhilun Electroplating Park,PAT, Universal Plating Chemicals, Mengde, IHI Hauzer Techno Coating, Huangzhou industry, Yiliu instrument, Ceraflo, Boyan Chemical, ABB, New Fortune, Tonson, DOMIIN, Shiqing Environmental Protection, Yixin Fluid Technology, Cienalo Technology, Guangda Intelligent Equipment, Taidel, Kelong Micro Powder, Banggao Industry, Hayond, Jiangmen Lichang, Beijing Savemation Technology etc. will gather in Guangzhou, show customers in South China the high and new technologies and products of surface finishing, such as electroplating industry, coating industry, vacuum coating, pretreatment, electroplating / coating intelligent manufacturing, waste water and waste gas treatment, etc. 


Concurrent events promote new development of the industry.

The concurrent events include 

The 6th International Summit on Surface Finishing Industry Development

2021 China (Guangzhou) Automotive Surface Anti-corrosion Seminar, Chairmen and President Expansion Conference of China Surface Engineering Association Paint of Branch

2021 Asia-Pacific International Powder Paint & Coatings Application Summit

2021 Global Coatings Raw Material & Equipment Procurement Conference

2021 Asian Surface Finishing and Industrial Coatings New Technology and Products Promotion Conference

2021 Covna Industry Salon, Non-cyanide Electroplating New Process, Technology & Progress Forum  Experts and scholars from colleges and universities, industrial research institutes and other professional institutions and scientific research institutions and well-known enterprises will come together to exchange development hotspots, analyze development pain points, explore development difficulties, gather industry resources and strength, promote upstream and downstream industry exchanges and docking, and help build an industry exchange and trade platform for the whole industry chain.



Accurately match the target customers, and invite professional buyers

Professional visitors from electroplating, coating, and other industrial surface finishing processing factories, manufacturing enterprises of hardware, fastener, aluminum profile, metal plate, plastic products, steel structure, automotive and auto parts, motorcycles and parts manufacturing enterprises, communication, digital, IT, home appliance, bathroom enterprises etc. will be accurately invited to SF EXPO. Apart from that, the organizing committee has also cooperated with more than ten surface finishing associations and industrial parks across the country and invited groups to visit the exhibition. 

Gold cup or silver cup are not as good as the customer's reputation.

Dong Yixiang General Manager of Dongguan XinliguangElectromechanical Equipment Co., Ltd

Xinliguang is a coating line manufacturer with over 20years experience, her production and manufacturing center locates in Southern China area.Xinliguang and Zhizhan cooperate closely and together for a long time,the exhibition held by Zhizhan always is one of Xinliguang's important propaganda platform. Xinliguang warmly expect to know more new customers and new friends by this exhibition.


Yansheng Jiang General Manager of Chingfeng Eneterprise Co.,Ltd

Ching-feng chemicals company is always devoted to improving and creating on environmentfriendly products.Every SF-EXPO show can get widely response through communication and customer's demand.Thank you for the organizer to provide such a good commercial platform, we will keep this and provide good quality of goods and service on environment-friendly products in the future.


Sales Director China Powder System Bill Su

As the leader of powder spraying and paint spraying industry, German Wagner company also took part in the SFEXPO. The effect of SF EXPO is very good. The concurrent events were also very high quality, attracted a large number of professional audience. I hope it could keep up the good work next year!


Daochang Fan Deputy chairman of Process Advance Technology LTD

Our company has been devoted to product surface treatment equipment since it is founded in 1972. We are participated in SF EXPO many years, it is not only create a good platform for our communicate with our old customers and new friends but also make our products and professions have been shown well. In this exhibition, we are benefits a lot , thank to the sponsor.


Zhou Huaming Marketing Deputy Manager

We have participated in SF EXPO for many years in succession. This year we mainly focused on exhibiting the series of chemical nickel, chemical black nickel and semiconductor related products, which got the attention and praise of many industry personages. Because of the platform of SF EXPO, we also get to know some new customers. In general, the exhibition organization and time arrangement were very good.


JYK Industry Co., Ltd General Manager Hu Dongming

JYK Industry Co., Ltd is a large - scale enterprise for product surface treatment. The main business includes plastic water electroplating, vacuum electroplating, hardware electroplating, hardware passivation treatment, chemical plating, nano electroplating, spraying, radium carving, printing, mold making, plastic molding, assembly and post-plating processing (wiredrawing, polishing, stamping) and other supporting services. We met more new customers and

friends, and introduced our most comprehensive surface treatment technology to visitors on SF EXPO. And we successfully completed the expected goal of this exhibition. I would like to take this opportunity to thank the organizer of the exhibition once again. No matter the organization and arrangement, the quality of exhibitors and professional visitors, or the professional speech on site was very successful! Looking forward to the next exhibition!


Hytera Communications Corporation Limited

Lu Haibing Senior Structural Engineer

Thank you for SF EXPO's hard work and providing us with a platform to compare and understand enterprise products on site. The quality of SF EXPO is good. I hope I can continue to visit and learn more about the surface treatment industry.


BYD Chen Rong Senior Process Engineer

I attended the Asia-Pacific International Powder Paint & Coatings Application Summit which was a high quality sumit.And I gained a lot by visiting SF EXPO. 


 China Electroplating Association

 China Surface Engineering Association Painting of Branch

 Chongqing Surface Engineering Association 

 Chongqing Surface Engineering Technology Society 

 Wise Exhibition (Guangdong) Co.,Ltd. 

 Chongqing Painting Industry Association 


 Chongqing Electroplating Industry Association 

 Sichuan Province Surface Engineering Industry Association

 Electroplating Industry Association of Hunan Province

USA Powder Coating Institute

Singapore Surface Engineering Association

Metal Finishers' Association of India

Brazilian Surface Finishing Association

Concurrent Events
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